Beyond Hours & Dollars
How to design a career measured in purpose, presence, and the people you impact.
It is a roadmap for building a career-not just holding a job.
As professionals in the Rackets industry, we're trained to improve our student's games. We are rarely taught how to build a sustainable career. Beyond Hours & Dollars was written to do just that.
The book is about:
- Designing your career path.
- Becoming more than a lesson provider.
- Building financial security decade by decade.
- Developing leadership skills.
- Moving from success to significance.
As we write in the book's introduction, this is for young professionals just starting out, as well as seasoned pros who may not yet have planned for the later stages of their career.
This project is entirely self-funded. Our goal is simple: To place this book into the hands of any racket sports professional who wants it-free of charge. No catch. No subscription. No expectation.
If this book helps even one pro avoid burnout or encourages one young teacher to think long-term or helps one director lead more effectively… … then the project has succeeded.
Beyond Hours & Dollars is our way of giving back to an industry that has given us so much.
Greg Moran, Peter Francesconi
Part 1: Thinking Beyond Tomorrow
Chapter 1: The Next 45 Years
Chapter 2: Your Financial Timeline
Chapter 3: Keeping the Machine Functioning
Part 2: Personal Tools for Success
Chapter 4: Your Image
Chapter 5: Take an Honest Look at Yourself
Chapter 6: Set Goals
Chapter 7: Find A Mentor
Chapter 8: Build Your Network
Chapter 9: Get Certified, Be Active
Part 3: Working in the World of Recreational Racket Sports
Chapter 10: Two Things You Must Do
Chapter 11: Getting Players to Come to Your Court
Chapter 12: Will They Come Back?
Chapter 13: Deepening the Relationship
Chapter 14: Frustration
Chapter 15: Stress and Burnout
Part 4: Customer Service
Chapter 16: Always Be Available and Responsive
Chapter 17: Angry Customers
Chapter 18: Encourage (and Listen to) Feedback
Chapter 19: Parents—A Different Type of Customer Service
Chapter 20: When a Student Fires You
Part 5: When You Become the Boss
Chapter 21: To Lead Is to Inspire
Chapter 22: Relating to Your Team
Chapter 23: Your Program is Only as Good as Your Pros
Chapter 24: Making Them Feel a Part of the Team
Chapter 25: When It Doesn’t Work Out
Chapter 26: When the Time Comes to Put Down Your Racket
Chapter 27: Ownership
Chapter 28: Bonus Chapter: Moving Beyond Success to Significance
Appendices
Appendix A: Personal Inventory
Appendix B: Your Résumé and Cover Letter
Appendix C: Acing Interviews
Appendix D: You Got the Job . . . or You Didn’t
Appendix E: Suggested Reading and Listening
Appendix F: Chapter Takeaway Summary
Enjoy some excerpts from the book
Stress and Burnout
Always Be Available and Responsive
Parents-A Different Type of Customer Service
When a Student Fires You
Moving Beyond Success to Significance
Industry Leaders Chime In
Greg Moran has written the book every rackets professional didn't know they needed until now. Beyond Hours & Dollars is more than a career guide-it's a roadmap to purpose, balance and legacy in the world of racket sports. Greg doesn't just teach forehands and backhands; he teaches professionals how to build a life that matters-one defined by integrity, continuous growth and impact.
Professor of Practice and Director of Professional Rackets Management
Co-host of Racquet Fuel Podcast (opens in new tab)
Greg Moran's new book is an indispensable guide for anyone in the coaching profession. Moran, a true industry giant, helps you understand the foundational purpose of coaching and how to navigate the different stages of your career. The book offers clear guidance on what to expect and how to avoid typical career missteps in each decade of your professional life, from your 20s through your 60s.
Through his insightful advice, Moran shows you how to build a thriving career rather than just having a job. This book is a must-read for anyone who wants to teach racket sports.
RSPA Master Professional
PTR Master Professional
Founder of Karundy Consulting
Beyond Hours & Dollars is a one-of-a-kind book. It truly captures what clubs look for in modern rackets leaders: a professional who thinks beyond the time spent on the court to build a career that is not only financially rewarding and personally fulfilling but also offers long-term value for their clubs and their members. Drawing from decades in the industry, Greg Moran offers not just technical or on-court guidance, but a practical framework for becoming the kind of business-minded, people-focused director that clubs increasingly need.
Having personally spent over 45 years in racquets leadership, including hiring and mentoring hundreds of professionals, I can see Beyond Hours & Dollars providing readers with a pathway across the often-missing bridge between being "good on the court" to becoming "indispensable to the club." For General Managers and search committees, the book provides a lens through which to evaluate potential new hires; and for aspiring and current Directors, it is a roadmap to becoming the trusted leader, culture builder, and strategic partner the profession now demands
RSPA Master Professional
CRSE
Founder & President–McMahon Careers
I recently had the privilege of previewing Beyond Hours & Dollars, the new book by racket sports leader Greg Moran. With more than four decades in the field as a coach and educator, I can affirm this book is an essential resource for every racket sports professional. It addresses the critical need for career planning and sustainability-areas too often overlooked until it's too late.
In my role as the founder of the Hope College Racket Sports Management program, I see firsthand how vital this guidance is for the next generation of professionals. This book will be a core recommendation for our students as they prepare for long, successful and rewarding careers in the industry.
RSPA Master Professional
PTR Master Professional
For decades, Greg Moran has been one of the top rackets professionals in the United States. His incredible knowledge about teaching tennis and racket sports and running a facility, combined with his passion for learning and sharing his experience, has led to this amazing book. Whether you're starting out as a racket sports professional, in the middle of your career, or looking to wind down your time on court or at a facility, Greg has the insights and knowledge that can enhance all that you do.
Master Professional
Leading Industry Consultant with 40 Years as CEO in the Rackets Industry
Greg Moran's Beyond Hours & Dollars really resonated with me because it captures something I've learned in my own career: Racket sports can be incredibly gratifying when you build professional relationships, manage your time well and commit to growing every single day.
This profession offers so much more than just hours on court. It's about building a sustainable path that allows you to keep learning, leading and impacting others over the long term. Greg's perspective reminds us that if we invest in ourselves and stay intentional, we can enjoy a career that is both deeply rewarding and lasting.
Senior Director Racquet Sports Development, USTA National Campus
I've had the privilege of knowing Greg Moran for more than two decades, and Beyond Hours and Dollars perfectly reflects the wisdom, integrity and forward-thinking leadership he has consistently brought to our industry. This book is a powerful and practical guide for tennis teaching professionals who want more than just court time and lesson fees-it's about building a sustainable, meaningful career with impact. Greg speaks from real experience, offering insights that elevate the profession and challenge coaches to think bigger about their value, influence and long-term success. It's a must-read for anyone serious about growing a career in tennis.
USTA Cardio Tennis Consultant
Greg Moran has a gift for you. He's packaged valuable experience as a career tennis/racket sports professional into Beyond Hours & Dollars. Think "mentoring" in book form. Priceless insights that won't cost you a penny. Grab a copy-quickly!!
RSPA Past President
RSPA Hall of Fame
Teaching pros-at whatever stage of their careers-will benefit a great deal from Beyond Hours & Dollars!
PTR Master Professional
RSPA Master Professional
Continuing Education
Download any of the following resources from Beyond Hours & Dollars - all free of charge.
A practice plan to help your beginners succeed.
Download PDFKey takeaways from every chapter in one easy to read reference guide.
Download PDF
Greg is one of America's most experienced and respected tennis teaching professionals. With more than 45 years in the industry, Greg has taught thousands of players, led national training programs, and traveled to Africa to conduct development workshops for players and coaches.
Peter is the editor of Racquet Sports Industry, the world's largest tennis/racquet sports trade publication. Through his company, Ace Media Group, he works closely with Tennis Industry United, U.S. Tennis Association, American Sports Builders Association (ASBA), racquet Industry Research Group (formerly the Tennis Industry Association) and other groups in communications, marketing and public relations.